Business Chequing
The baggage, crossed out one line at a time. The simplest expression of the campaign idea showing what customers no longer have to carry.
Cross off the bank baggage.
Open Account
An itemized receipt for everything traditional banking charges customers, ending in a total nobody agreed to. Familiar object, absurd contents.
Your business account shouldn’t be another bill.
Keep more money in the business.
Learn More
The visual makes a giant claim with one tiny disclaimer that refuses to disclaim anything. Plays against the category’s reputation for asterisks.
Bank without any baggage
Open Account
The classic “sorry we’re closed” sign, rewritten as the truth about branch hours. Targets the time-poor owner who can’t make a 10–4 window.
Skip the branch.
Open your account online
Get Started