Business Chequing
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LinkedIn Ads

Campaign
Business Banking Without the Baggage
CONCEPT 01
Wealthsimple 214,506 followers Promoted

Your business account should help you move money, pay taxes, receive deposits, and stay organized.

It should not come with a bunch of weird bank baggage.

Wealthsimple Business Chequing offers $0 monthly fees, no minimums, up to 2.25 % interest, CRA payments for $0, and unlimited payments and deposits.

Monthly fees Minimum balances Branch appointments Paying to pay the CRA
Business banking without the baggage.
Wealthsimple Business
Cross off the bank baggage.
Open Account
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Idea

The baggage, crossed out one line at a time. The simplest expression of the campaign idea showing what customers no longer have to carry.

Headline

Cross off the bank baggage.

CTA

Open Account

CONCEPT 02
Wealthsimple 214,506 followers Promoted

Business banking has made a lot of annoying costs feel normal.

Monthly fees. Minimum balances. Extra charges for basic payments.

With Wealthsimple Business Chequing, you get $0 monthly fees, no minimums, unlimited payments and deposits, and CRA payments for $0.

TRADITIONAL BUSINESS BANKING
RECEIPT
Monthly fee$XX
Minimum balance stress$XX
CRA payment fee$XX
Branch visitemotionally
expensive
TOTALTOO MUCH
Business banking without the baggage.
Wealthsimple Business
Your business account shouldn’t be another bill. Keep more money in the business.
Learn More
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Idea

An itemized receipt for everything traditional banking charges customers, ending in a total nobody agreed to. Familiar object, absurd contents.

Headline

Your business account shouldn’t be another bill.

Description

Keep more money in the business.

CTA

Learn More

CONCEPT 03
Wealthsimple 214,506 followers Promoted

Business banking loves fine print.

Monthly fees. Minimum balances. Transaction limits. Extra charges for things you thought were included.

Wealthsimple Business Chequing keeps the important stuff simple: $0 monthly fees, no account minimums, unlimited payments and deposits, and CRA payments for $0.

$0 monthly fees.
Fine print: That’s it. That’s the sentence.
Wealthsimple Business
Bank without any baggage.
Open Account
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Idea

The visual makes a giant claim with one tiny disclaimer that refuses to disclaim anything. Plays against the category’s reputation for asterisks.

Headline

Bank without any baggage

CTA

Open Account

CONCEPT 04
Wealthsimple 214,506 followers Promoted

Opening an account shouldn't feel like another errand.

Open a business account online with $0 monthly fees, no minimums, and no annoying branch visits.

Open your Wealthsimple Business chequing account from your home, office, Uber, or anywhere.

SORRY We’re open during the exact hours you’re busy running your business.
Try Wealthsimple Business Chequing.
Wealthsimple Business
Skip the branch. Open your account online.
Get Started
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Idea

The classic “sorry we’re closed” sign, rewritten as the truth about branch hours. Targets the time-poor owner who can’t make a 10–4 window.

Headline

Skip the branch.

Description

Open your account online

CTA

Get Started